XTB will team up with José Mourinho, a football managing legend, to promote the brand globally. The self-named ‘Special One’ promotes trading, investing, and winning for traders.
New Ad Scores With Tagline
The new ad campaign tells traders to ‘Be Like José – and trade with the company. It’s a popular way for brands to collab with renowned celebrities – particularly from the sporting arena – but the trend was usually for current players and teams.
The popular broker made the unusual move of teaming up with a football manager instead of a player.
The aim for the more brainy part of the sporting world appears to suit trading better than a player. This collaboration with Mourinho may, therefore, turn out fruitful.
The Portuguese coach is famous for his crafty strategies, managing skills, and even thinking games. A good combination of skills to compare with day trading certainly.
Full José Mourinho Ad:
XTB offers traders a solid all-inclusive experience and is expanding its operation over Europe and the world.
In the upcoming months, this campaign will undoubtedly appear in print, television, and the web and bring in a new audience to the brand.
The ads are available in several languages; thus, the campaign is not just for football enthusiasts living in the United Kingdom. José Mourinho has managed teams in several places in Europe – in Portugal, England, Italy, and Spain.
Mourinho is recognized in every corner of the world, thanks to his epic trophy track record and European football popularity. XTB will undoubtedly expand its business accordingly and shape into one of the industry’s most famous brokerages.